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Seo Secrets: 3 Ways To Improve Your Website Copy

Check your keyword density When you add website keywords, pay attention to how often they are repeated within your copy. This is known as your keyword density. Generally, it is recommended that your keywords reflect between 2-3% of your copy, which means you can add your keyword 2 to 3 times per 100 words. To improve click through rates from search engines to your website, use these words in your title tags and meta descriptions. PRO TIP: Remember, title tags should be no more than 55 characters in length and meta descriptions should be no longer than 155 characters. Use this content checklist if you need more help. SEO Secrets: 3 Ways to Improve Your Website Copy Tim Beyers. Tim is a freelance business writer. He writes about the business of innovation, comics and genre entertainment on The Full Bleed. See the 9 SEO best practices that will lay the groundwork for your website to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies. Find out the steps to take for 2021.

Search Engine Optimization (SEO) is a great, low cost way to get found online through search engines. With SEO, comes adding keywords, the words or phrases people search for on Google in order to find a website that matches. Search engines use these to determine which websites to display on the results page. Therefore, choose keywords your audience would use to search for your website. This will help you get found online and make your SEO more effective. Now, let’s add website keywords to your content.

1. Add website keywords where they count
Add keywords to the following key places of your website:

  • Page title tag
  • Meta description
  • Page heading
  • Copy on the page (in particular the first paragraph)

When adding website keywords to your page metadata, be aware of the rules. For example, a Page Title tag should be under 65 characters in length (including spaces) and should lead with your most important keyword. Similarly, the Meta Description should be between 150-170 characters and should also include the most important keyword. Do not to add the same keyword more than once to either of these tags, as search engines could regard this as keyword stuffing.

2. Check your keyword density
When you add website keywords, pay attention to how often they are repeated within your copy. This is known as your keyword density. Generally, it is recommended that your keywords reflect between 2-3% of your copy, which means you can add your keyword 2 to 3 times per 100 words. The most important thing, however, is that your keywords are read naturally by anyone reading your copy.

3. Write for humans, not search engines
Although it’s important to have keywords in place to get found online, this shouldn’t affect the quality of your copy. Your text content should flow naturally, and be helpful and engaging to the reader. Adopt this rule for your metadata as well.

Although it may be tempting to use the same keyword more than once within your Page title tag or Meta description, your should refrain. Instead, focus on writing concise, compelling copy (within the character limit) that contains your key points. Kudlit and its combination. This will help you naturally add keywords and will also create attractive copy viewable by visitors on search results.

Keywords are critical to get found online by search engines. We hope this article helped you learn how to add website keywords effectively. Let us know how it goes and ask any questions in the comments.

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Are you a content writer? Improve your content writing for SEO with these 10 tips from Titan Growth.

It’s no secret that SEO and content go hand-in-hand.

Website

After all, without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential! Here are 10 tips on how to write SEO content to make your content go further and enhance your SEO efforts at the same time.

SEO Writing Tips to Make Your Content Go Further

1. Write for your audience first

This SEO writing tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative, and do it better than your competition.

2. Keep it all under the same roof

Seo Secrets: 3 Ways To Improve Your Website Copy Pdf

Get the credit and traffic your website deserves by keeping your original content under your own domain name. That means if you have a blog opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (ie: www.example.com/blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics or whitepapers, make sure to also embed them onto your website as well and share from there.

3. Make headlines that pack a punch

You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!

4. Use keyword-rich phrases

Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built in.

5. Structure your posts

The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.

6. Incorporate imagery

Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.

7. Propel content with social media

Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates.

8. Implement Google Authorship

Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click through rate to your articles. If you’re an author, learn how to set up Authorship for your website.

Seo Secrets: 3 Ways To Improve Your Website Copy Paste

9. Promote natural link building

Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your own articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the original source. Creating great content helps increase the sharability and the likelihood that other websites will link to it, so aim for quality!

Seo Secrets: 3 Ways To Improve Your Website Copy &

10. Monitor your activity

Copy

Stay on top of your SEO friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.

Both SEO and content writing are important pieces to the puzzle, so it’s important to use quality techniques for both to ensure higher traffic and engagement on your website. If you have any questions about SEO, content or how they work together, feel free to contact us for more SEO writing tips!

Submitted by Erica Machin, Titan Growth