Here’s a comprehensive list of tactics you can use to get your first 100 customers: 1) Reach Out to Your Network A quick way to do some customer development is to reach out to your existing network and ask them specific questions about your product and market. A shift in your business. Long term, this is a core-business issue. If your product is just “nice to have,” you’ll perpetually struggle to get customers. And getting customers at any price-point higher than $20 will be borderline impossible. At the core of your business, you need to do at least one of the following in a major way: Save time.
And that’s the way you focus on making sure that the customer you have really wants to do business with you, because you’re very, very focussed on personalising it, not through technology but through your personal experience. That’s the way you gather the first 10, 100, 1,000, 10,000 customers. Finding those first few customers to give you a chance and help you gain traction can be a challenge. One sure-fire way to get your products into customers hands is to give it away. Product samples or giveaways can generate interest in your business and inspire trust by eliminating all the risk.
“The sales won’t roll in just because you’ve built the website or opened your virtual doors, you need to do some legwork to get customer attention”, says payments expert, PayGate.
In the late 1980s, the movie Field of Dreams told businesses everywhere a disastrous lie. “If you build it, they will come.” While the sentiment was great, the reality is that your business is not a single baseball diamond in a field of corn – it is one of many brilliant ideas looking to catch the customer’s attention. One of the biggest mistakes many start-ups make is sitting back and waiting for the sales to roll in after they’ve worked incredibly hard on their launch.
Building abusiness is hard work, and the effort you’ve put into creating your brand,products and website was worth every moment. But now you need to take the nextstep, towards your customers, to catch people’s attention, inspire engagementand develop trust. This is how…
10 ways to get the customer’s attention
There areseveral methods you can use to encourage customers to find your store and startshopping. While some will require extra investment, others are either free orfairly affordable and only require time, effort and commitment to ensuresuccess. Here are some of the steps you can take to catch those first 100customers, keep their attention, and then catch 100 more:
Networkingremains one of the most powerful tools in the business arsenal today. Startwith your own network of family and friends, tell them about your new venture,and then ask them to spread the news. You’d be amazed at how many sales cancome from these connections, and how quickly the news can spread.
2. Be social
Do research into the social media platforms that your chosen customersare most likely to favour and then set up business profiles. Facebook,Instagram, LinkedIn and Twitter are powerful resources that can help you buildyour business slowly through intelligent messaging and careful contentcuration. Join groups that suit your niche and then slowly start contributingto the conversation and promoting your brand – if the page allows it. For example,if you sell dog toys, look for groups that focus on pets. Then use paid-foradvertising and competitions to enhance your exposure further down the line.
3. Start a blog
Bloggingdoes more than share your views and build engagement, it also improves yourorganic search ranking. When consumers are looking for certain products on asearch engine, you will have a better chance of being found if you have regularblogs on key topics with the right keywords. Focus on the latest trends, newapplications, tips and tricks, and more that are interesting to your readersand will give people a reason to visit your site, even if they weren’t planningto buy anything.
4. Create a newsletter
Emailmarketing is an excellent digital tactic that not only drives customeracquisition and retention, but makes them feel as if they are part of acommunity. As your list of newsletter subscribers grows, you will find iteasier to generate sales through discounts, specials and links to products oryour blogs. To build this newsletter list, you need to encourage people tosubscribe through your website. Offer them discounts, give them rewards, andcreate an ecosystem that makes them feel that, by joining your newsletter, theyare part of something special and important.
5. Create a launch special
Create adiscount code that’s only eligible for your launch period and promote it acrossall your social media platforms. This increases the chance that you will getpeople’s attention and make a sale. You can do anything from offering them afree item, to saving them a percentage on the sale. You can also use yournewsletter to run regular competitions that will get your name out there andyour customers excited.
6. Build strategic partnerships
Collaboratingwith other people can really help you leverage one another’s networks to buildbusiness and generate sales. Consider working with brands that are eitherlike-minded or not-competitive and that already attract the kind of peopleyou’d like to see come to your business. You can then work with these partnersto run shared competitions and offers, to send sample products, or to advertiseon their mailing lists.
7. Make payments simple, mobile and efficient
Nothingchases people away faster than a bad payment process. They’ll get secondthoughts, give up and go somewhere else. Don’t lose shoppers in the check-outprocess, especially not today when you have access to so many solutions thatwill help you make everybody’s life a lot safer and easier. Optimise yourcheckout process by removing unnecessary steps, especially on a mobile device,and make purchase completion as simple as a few clicks. Also don’t ask for moredetails than is absolutely necessary – their billing information and shippinginfo alone is fine.
8. Engage in digital marketing
Thisdoesn’t have to be an expensive investment, you need only a few hundred Randsevery month to spend on paid-for advertising to your target market. This canhelp your brand get noticed on the search engines which is very helpful whenyou’re starting out. Work out your budget, target your traffic with clickable,text-based ads that appear in specific search results – Google Ads can help yourank for certain keywords and phrases – and your customers will see you whenthey’re looking for what you sell.
9. Reach out to influencers
It’s easyto dismiss influencers as people who simply live on social media for attention,but they can actually be powerful tools in your arsenal. You don’t need to aimfor the big guns, either. Focus on niche, micro influencers who talk directlyto your target market and who can use your products, review them honestly, andtalk about them with their audience. You can pay for them to use your product,or you can work with them as partners, it will depend on the influencer and thesize of their following. Influencer platforms in South Africa includeWebfluential, Continuon, and newcomer, Humanz .
10. Go offline
No, thisdoesn’t mean taking all your hard work off the internet and into the streets.It means that you shouldn’t discount the value of establishing real connectionswith real people. Networking at relevant events, spending time talking to thepeople who would be your customers, exploring other sales options through brickand mortar partnerships – all these offline options can add immense value to yourbusiness. For example, a pet supplies shop could find partnering with a localshelter and opening a pop-up shop there on Saturdays to be very lucrative.
How To Get Your First 100 Customers Account
Everybusiness starts with zero customers in the beginning – yes, even Amazon.Getting the first 10 or 100 customers is often the hardest. But don’t feeloverwhelmed by the hard work that lies ahead, rather be inspired by how it willhelp you to learn more about your customers, your market, and your business.
Once you have the first 100 customers, you’re on your way to success, this is just the hard bit at the start. Explore, try different methods, fail, try again – adopt a strategy that works for your business and keep on tweaking it as your business grows.
How To Get Your First 100 Customers Email
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